Udaipur : Arjun Vajpai, Mountain Dew ambassador and the mountaineer to summit five peaks over 8000 metressuccessfully completed his expedition up the world’s third highest peak,Mt. Kangchenjunga. With this, he now becomes the youngest mountaineer in the world to scale six peaks above 8000 metres.The 24-year-old scaled the 8,586 meters Himalayan Mountain on May 20, 2018 at 8:05 am(Indian Standard Time).This summit is an important milestone in Arjun’s quest to summit all the fourteen 8000 metres plus peaks in the world.
Partnering Arjun on this extraordinary journey since 2016 has been beverage brand Mountain Dew. The brand stands for inspiring youth to step out of their comfort zones & push their mental and physical boundaries. Arjun’s journey resonates strongly with Dew’s philosophy of ‘Risk Utha, Naam Bana’and the brand brought alive his story earlier this year through a biopic TVC & an episodic content series titled“Kangchenjunga Calling”.
Mountain Dew’s ‘Risk Utha, Naam Bana’proposition is based on the powerful insight that greater success needs greater risks and one should always strive to break out of the ordinary. Arjun’s spirit of carrying on, even in the face of adversity makes him the perfect embodiment of this philosophy.
Expressing his joy at having scaled one of the most challenging peaks in the world, Arjun Vajpai said, “Dreams do come true! This was my second attempt at summiting Kangchenjunga & I cannot even begin to express what I am feeling today. The unwavering support & encouragement I received from the team at Mountain Dew has been just incredible, they have believed in me through this journey & helped me live my dream. The journey continues, onwards to peak no. 7 now!”
Sharing the pride, Naseeb Puri, Director, Mountain Dew, PepsiCo India said, ‘At Mountain Dew, we are firm believers that we have the ability to break out of the ordinary. We strive to inspire the youth to conquer the real mountain – the one that resides with each of us. From the 1st time we met Arjun, we have been so inspired by his journey… it resonates perfectly with our purpose of Risk Utha, Naam Bana. We aim to take his story, & many others, to the masses in an attempt to inspire youth to achieve the extraordinary. We are privileged to be a part of this incredible journey”
The ‘Risk Takers of India’ platform showcases real life heroes and celebrates their stories of courage. As part of this campaign, Mountain Dew captured Arjun’s inspiring story through a TVC earlier this year, where brand ambassador and Bollywood superstarHrithik Roshan essayed the role of the young mountaineer.
Speaking about Arjun’s success, Hrithik Roshan said, “Arjun’s story is extraordinary. His unmatched passion and desire to break out of the ordinary is what has helped him achieve this monumental success. I am certain he will inspire generations to come and I am honored to have portrayed him on screen for Mountain Dew’s ‘Risk Takers of India’ campaign.”
Over the last three years, Mountain Dew has been driving a purposeful message around breaking out of ones boundaries to rise above. The Risk Takers of India platform is the brand’s way of celebrating the real Risk Takers of India, who have overcome challenges and brought accolades not only to themselves but the country as well.
You can catch the complete story of Arjun’s journey at Mountain Dew India under the series titled ‘Kangchenjunga Calling’.