Bharti Airtel acquires strategic stake in Juggernaut Books: Report

Bharti Airtel has reportedly acquired a strategic stake in Juggernaut Books, a popular digital platform to discover and read high quality, affordable books and to submit amateur writing. The investment is in line with the company’s endeavour to build an open content ecosystem and bring world-class digital content to its customers.

The investment from the company will enable Juggernaut to ramp up content acquisition and digital marketing and prepare for a subscription offering launch in the next few months.

Bharti Airtel is a leading integrated telecommunications company with operations across Asia and Africa.

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