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Home / BUSINESS / M P Birla launches its super-premium cement brand, “Perfect Plus”, with ‘Hyper-Active’ Molecules

M P Birla launches its super-premium cement brand, “Perfect Plus”, with ‘Hyper-Active’ Molecules

M P Birla Cement launched its new super-premium brand, Perfect Plus, simultaneously from its Chanderia (Rajasthan) and Maihar (Madhya Pradesh) plants. The superior technology product contains enhanced deflocculated ultra-fine particles of cement, with ‘Hyper Active Molecules’, which results in the formation of superior binding gel(C-S-H) that enhances the performance of concrete.

Perfect Plus increases the level of inter-bonding among cement particles, forming a ‘dense concrete matrix’. This makes the concrete strong and durable for the most vital sections of the building – foundation, pillar and roofing.

Perfect Plus’high early strength of concrete helps remove the formwork (shuttering) fast and ensures speedier progress of construction.The reduced permeability of concrete automatically resists penetration of aggressive water and chemical. This protects steel against chloride damage. Corrosion of reinforcing steel is the cause of concrete deterioration, increasing the durability and life of the concrete structure.

Perfect Plus’ advanced formulation ensures optimization of water demand of fresh concrete, reducing voids/porosity and increasing strength.

Perfect Plus comes with the assurance of MP Birla Cement’s on-site services. Dedicated customer service is provided by expert civil engineers. Equipped with ‘concrete testing vans’, they guide and demonstrate product quality and provide tailor-made solutions to have homes built Perfectly Strong & Durable.

Speaking at the launch, Shri Sandip Ranjan Ghose, Executive President of MP Birla Cement, said: “With its long heritage as one of the premier cement manufacturers of the country, MP Birla Cement has always put the customer at the heart of the business and continuously strive to offer value-added offerings for discerning customers. MP Birla Cement understands that building a home is a labour of love and, therefore, does not stop at supplying cement but, as per its credo, partners the home-builder “Cement Se GharTak”.

MP Birla Cement’s best in class Customer Support Services are available to customers: Customer Support Service team: Toll Free: 1800 123 1117

MP Birla Cement–The Cement Division of Birla Corporation Limited

(MP Birla Group):

The Cement Division of Birla Corporation Limited, Flagship Company of the MP Birla Group, has 10 plants in seven locations, Satna, Raebareli, Chanderia, Durgapur, Maihar, Kundanganj and Butibori. The total installed capacity of the 10 plants is about 15.5 million tons a year.

M P Birla Cement now has the widest range of 10 brands–Perfect, Perfect Plus, Ultimate, Ultimate

Ultra, Chetak, Unique, Samrat, PPC, Multicem&Concrecem–that cater to various constructions needs, climatic conditions, regional and customer preferences etc. Its retail footprint extends from Rajasthan in the West to Bengal in the East, with strong presence in the central heartland of Uttar Pradesh, Madhya Pradesh and the Vidarbha region of Maharashtra.

All the plants of the Company have been extensively modernized, incorporating the latest state-of-the-art technology, to manufacture cement of the finest quality for perfect construction. The plants are ISO 9001:2000 certified, covering the entire range of production and marketing.

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