Describing their new partnership as a natural fit, Salesforce and Google yesterday announced plans to integrate their services for “smarter, more collaborative experiences.”
As part of the deal, unveiled during the first day of Salesforce’s annual Dreamforce developer conference in San Francisco, Google Cloud will become the preferred cloud services provider for Salesforce, while Salesforce will integrate Google’s G Suite productivity services into its own customer relationship management (CRM) platform.
Salesforce yesterday also announced myTrailhead, a customizable learning platform for businesses; the Quip Collaboration Platform for workplace teams; and updates to other services, including myEinstein for artificial intelligence (AI), myLightning for customized CRM apps, and myIOT for business processes built on Internet of Things (IoT) data.
Integration of Google Analytics an ‘Industry First’
Through its new strategic partnership with Google, Salesforce said it will use the Google Cloud Platform to support its own core services while working to expand its global infrastructure. Meanwhile, the addition of G Suite to the Salesforce CRM platform means Salesforce users will gain seamless access to Google services ranging from Gmail and Calendar to Hangouts, Drive, Docs, and Sheets.
Most of the new integrations, which will also add sales and marketing data through Google Analytics 360, are expected to roll out in 2018. Salesforce customers that haven’t previously used Google’s paid enterprise services will be able to use G Suite for no additional cost for up to one year.
The addition of Google Analytics 360 to Salesforce’s services is an industry first, Ryan Aytay, Salesforce’s executive vice president of strategic product alliances, said in a blog post. For example, marketing professionals will be able to “create customized audiences in Analytics 360 and easily push them to Marketing Cloud for activation in direct marketing channels such as email and mobile,” he said. “In addition, Analytics 360 data…